A series of new Israeli wines have been launched with the original brand name yA-yin, written in a very ancient but attractive way.
This is the word that translates as Wine in Hebrew. Many see the Hebrew 'Yayin' as the root of the word 'Wine' used in English speaking countries.
These new wines bring the message of the Israeli wine story from the Bible until today through the name and logo.
The brain behind the brand is the talented Ronhi Shang Arieli, who is a specialist in the Far East. Links to her video/ short film and the yA-yin website are shown below.
Wines-israel.com wishes her every success with this innovative new label!